The Evolution of an Equestrian Clothing Brand

During its initial stages, the Equestrian Lifestyle clothing line made its debut at local markets, showcasing a modest collection that primarily included a limited selection of t-shirts, sweatshirts, and hoodies. As the brand evolved, two additional unique designs were conceived and introduced alongside the original "Ribbon" design.

The "Horseshoe" design incorporates an element from the Ribbon design, transforming it into a prominent feature. The circular border is symbolic, representing the essence of rope.

The "Phrase" design, true to its name, emphasizes simplicity. Alongside our double horseshoe, the Equestrian Lifestyle trademarked name and the expression "It’s better at the barn" stand independently without additional graphics. To ensure a visually appealing presentation, I achieved balance by incorporating a blend of captivating fonts.

Numerous brands assign "human names" to their clothing designs, but I personally opt for names that resonate with the essence of each piece.

The collections "Life is Better at the Barn" and "What I Work For" each carved out their own distinct identity, forming dedicated lines. It's worth noting that these designs have been gracefully retired and put out to pasture. Check out the remaining items available on the sale page.

The latest addition is the "Horseshoe Phrase" design, showcasing the silhouette of the double horseshoe as the backdrop, with the prominent "Equestrian Lifestyle" of the phrase design taking center stage.

When this design was developed, Equestrian Lifestyle clothing transitioned from utilizing heat transfer vinyl and a vinyl cutter to direct-to-film transfers. This transition granted greater flexibility in the selection of colors for the designs.

I'm always brimming with ideas for new designs, but I've opted to stick with my current collection while broadening the variety of clothing they're featured on. I'm constantly on the lookout for exceptional, high-quality clothing items to incorporate into my collections.

Thanks so much for supporting my creations. I hope they enhance your equestrian lifestyle. Keep in touch by following me on socials!!