The Creation of Equestrian Lifestyle
Equestrian Lifestyle was born in 2017. A hugely successful lifestyle brand had recently launched in the Maritimes and I thought, hey, I have a great lifestyle that needs to be represented too.
I started working on the first Equestrian Lifestyle design, and for its foundation, I decided to use a ribbon. Winning ribbons at horse shows is not just a matter of luck, but a result of dedication and tons of hard work.
I believe that all equestrians deserve a ribbon for the effort they put into taking care of their horses. It's not just about riding or driving; it's about the all-encompassing care for the horse, stable, and property. Truly, it's a complete lifestyle we choose to embrace, centering our lives around our equine companions.
There are so many ways people can live an equestrian based lifestyle. Some people simply keep horses as pets in their own backyard, while others engage in recreational riding or specialize in disciplines such as hunter/jumper, western riding, gaming, eventing, driving,endurance riding, ect ect. Nevertheless, the heart of it all lies with the horse and the barn, where life just feels a whole lot better.
